Monthly archive - Blog
As we enter the final days of 2012 and reflect back on this year, we are filled with gratitude to have made a difference in so many people’s lives. We have reached many milestones this year – among them, releasing a new, smaller Lyric hearing device that makes Lyric Hearing available to even more people, and launching a new Lyric Can campaign that shows how people with hearing loss can live normal, active lives—especially with a 100% invisible, 24/7 hearing aid!
This holiday season, we are also proud of Sonova’s foundation, Hear the World, which set a new Guinness World Record this year. Hear the World recently earned recognition as the world’s largest photographic awareness campaign. Today, more than 60 international celebrities support the Hear the World cause of raising awareness for both the importance of good hearing, as well as the consequences of hearing loss. Visit the Hear the World website to learn about the work Hear the World has been doing this year.
If you have untreated hearing loss, we encourage you to look at the new year as a new chance to improve your quality of life. With discreet and revolutionary new hearing technologies like 24/7 Lyric hearing aids or Phonak daily wear hearing aids, there is no longer any reason not to treat hearing loss. We would be thrilled to help you commit to improving your hearing in 2013. Just call us at 1-866-964-8450 and we will not only help you make an appointment with your local Lyric Hearing provider, we will also send you a certificate to try Lyric risk-free for 30 days*.
Again, Happy Holidays from all of us at Lyric Hearing. We are so thankful for the chance to make a difference in your lives and look forward to seeing you online in 2013!
*Trial period may be 45 days in some states.
Several lucky participants in our recent Lyric Can Creative Contest on Facebook will be receiving a sweet treat in their email inboxes this week—they will be getting $10 Starbucks electronic gift cards just for voting in our contest!
The Lyric Can Creative Contest asked Facebook fans of Lyric Hearing to vote on their favorite creative piece from the New Lyric Can campaign. The winning creative piece, “Lyric Can – Disappear”, highlighted different benefits that Lyric hearing aids offer, with a special emphasis on the 100% invisible nature of Lyric.
Our Lyric Hearing Facebook fans may have found Lyric’s invisibility to be one of this revolutionary hearing device’s most compelling features, but Lyric hearing aids offer many other benefits to wearers. Not only is Lyric the world’s first and only 100% invisible hearing aid, it can be worn 24/7 for months at a time*. It is also sweat-proof and shower-proof so it can be worn during all of your daily activities. Plus, Lyric hearing aids’ unique placement deep inside the ear canal helps the hearing device take advantage of the ear’s own anatomy to funnel sound naturally—so that Lyric wearers experience exceptional sound quality around the clock.
Learn more about the benefits of Lyric on our Lyric Hearing Aid Benefits page. To stay updated on future Lyric hearing aid news and promotions, visit and “like” the Lyric Hearing Facebook page!
*Individual replacement needs may vary.
Vote in our Lyric Can Creative Contest and you could win a $10 Starbucks gift card! Simply visit our contest tab on the Lyric Hearing Facebook page and vote for the Lyric Can ad that you believe best portrays the benefits of the Lyric hearing aid. It only takes a minute to vote and your next Starbucks trip could be on us.
The contest’s five choices each highlight a different aspect of Lyric hearing aids.
The Lyric Can “Disappear” ad highlights the Lyric hearing aid’s invisibility. Lyric is 100% invisible from any angle, any time so that no one will be able to see how you are hearing better!
The Lyric Can “Shower” ad emphasizes the hassle-free nature of Lyric hearing aids. Lyric hearing aids’ unique water-resistant technology means Lyric can be worn 24/7, even during daily activities like showering or exercising.
The Lyric Can “Montage” ad highlights the many lifestyle situations Lyric hearing aids can perform in. Lyric is the world’s first and only 100% invisible, 24/7 hearing device, so when Lyric can, you can too!
The Lyric Can “Revolutionary” ad showcases the true hearing technology revolution that Lyric hearing devices represent and highlights benefits that only Lyric hearing aids can offer. After all, the fact that it’s invisible may be the least revolutionary thing about Lyric.
The Lyric Can “X-Ray” ad highlights the science and technology behind the Lyric hearing aid. Lyric’s patented technology offers incredibly natural sound quality that 91% of Lyric wearers report being “very satisfied” with.
Let us know what you think the Lyric hearing aid’s most compelling benefit is. Vote now on the Lyric Hearing Facebook page!
Can your hearing aid do this? Lyric Can.
We recently launched the Lyric Can campaign, which highlights the diverse situations Lyric hearing aids can perform in. Our new Lyric Hearing commercial has been airing nationally for the last few months in the U.S., and recently began airing in Canada. Meanwhile, new Lyric Can print ads have been appearing in newspapers and publications like Reader’s Digest, Smithsonian Magazine and National Geographic. And, for the next two weeks, you can vote on your favorite Lyric Can ad through our Lyric Hearing Facebook page for a chance to win a $10 Starbucks gift card!
Lyric by Phonak is the world’s first and only 100% invisible, 24/7 hearing device.
Lyric hearing aids CAN be worn for up to 4 months without battery changes.
Lyric hearing aids CAN be worn during daily activities such as showering, sleeping or exercising.
Lyric hearing aids CAN hear like your ears do by working with your ear’s anatomy to amplify sound naturally.
Lyric hearing aids CAN disappear completely once placed inside the ear canal by a Lyric provider.
To find out more about all the things Lyric hearing aids can do, watch our latest commercial below. To cast your vote in the Lyric Can creative contest for a chance to win a Starbucks gift card, visit the Lyric Can creative contest on the Lyric Hearing Facebook page now!
Last Friday, we were thrilled to host the six Lyric Hearing Ambassadors and their guests in our office! The visit included an introduction to the Lyric Hearing Marketing and R&D teams, as well as an in-depth tour to see where and how Lyric hearing aids are manufactured. Ambassadors also got an inside look at the new, smaller Lyric hearing device and filmed testimonials with a professional crew. Afterward, the Ambassadors had dinner in San Francisco before enjoying a free day in the city.
The behind-the-scenes view of Lyric will help our Ambassadors serve as resources to people in the community that may have questions about Lyric hearing devices. Ambassadors will help answer questions we receive online about Lyric hearing aids from the perspective of real Lyric wearers. They will also occasionally be authoring guest posts for our hearing aid blog, speaking in person at Lyric provider offices, and brainstormung new activities for our Lyric Hearing Facebook page. To stay updated on Lyric news and future contests, “like” Lyric Hearing on Facebook!
The trip to the San Francisco Bay Area was part of the prize for the Lyric Ambassadors, who won a contest on the Lyric Hearing Facebook page. Ambassadors submitted their Lyric hearing aid testimonials and were elected through votes from the Lyric Hearing online community. Visit their Lyric hearing aid testimonial entries to learn why they love Lyric and want to share these revolutionary hearing aids with you!
Syd, Jeremy, John, Rebecca, Kim and Ellie, it was a pleasure and a privilege to meet you in person. We are so thankful to have made a difference in your lives and cannot wait to share your stories with everyone!
Starting this week, Lyric consumers from France and Brazil and Germany have country-specific websites to learn more about Lyric hearing aids in their areas and explore the benefits of Lyric hearing aids at www.entendreaveclyric.fr (France), www.ouvircomlyric.com.br (Brazil) and www.hoerenmitlyric.de (Germany).
As the world’s first and only 100% invisible, 24/7 wearable, sweat-proof, shower-proof, for months at a time hearing aid, we frequently receive requests for more information about Lyric outside of the United States. Our Lyric team has been working hard to make the Lyric hearing device available to consumers globally so that more people can experience the effortless, natural hearing that only the unique Lyric hearing device can provide. Currently, Lyric hearing aids are available in nine countries outside of the United States including: Australia, Germany, Switzerland, Austria, France, Brazil, Canada, and the UK.
Australia and Switzerland recently launched their own country-specific websites. Lyric Hearing in Switzerland, aside from the German-language Lyric Hearing website we announced two weeks ago, now additionally offers a French-language Lyric Hearing site.
To stay tuned on our international rollout, visit and like the Lyric Hearing Facebook page! We look forward to keeping you posted.
The rollout of the smaller Lyric device is now well underway! We are very excited to report that the new, smaller Lyric hearing aid is now available at all of our Lyric Premier Elite offices and almost all Lyric Premier offices in the United States (see the full list of smaller Lyric offices). So far, feedback on the smaller Lyric has been very positive, with lots of great feedback like Dr. Rosen’s Lyric hearing aid testimonial that we posted several weeks ago.
The new Lyric hearing aid has also been “accepted very well” in the UK, where we have just begun to offer the smaller hearing aids. In their Lyric Hearing aid blog, Hearing Healthcare, the first Lyric provider outside of the United States, reported positive patient experiences after several weeks of working with the new device.
Hearing Healthcare's Robert Beiny notes that their practice has been able to fit more people—including those with ear canals that the original Lyric hearing aid would not have been suitable for. In addition, their patients are indicating that the fit of the new device is more comfortable. Now, more of their patients, over half of whom are new to hearing aids, can experience what they call “fit and go” technology thanks to the effortless, 24/7 hearing that only Lyric hearing aids offer.
Don’t miss your chance to try Lyric hearing aids risk-free for 30 days*! Request more Lyric Hearing information now to receive a trial certificate, brochure download, and list of Lyric hearing aid providers in your area. To stay updated on Lyric’s international availability, please “like” the Lyric Hearing Facebook page.
*Patients in NY, NM and VT will receive a 45-day trial.
The Lyric hearing aid has been gaining international recognition with recent TV appearances outside the U.S. If you live in Australia or Switzerland, you now have an additional resource to learn about Lyric hearing aids in your country! Read about the effortless hearing benefits of Lyric hearing aids and search for your local Lyric Hearing providers on our new Hearing with Lyric Australia site or on our Lyric Hearing Switzerland site!
As our recent Australia Today Show and RESCU TV appearances below show, Lyric hearing aids are already making a positive difference in lives across the world. Now we are excited to give more people the opportunity to learn more about the unique Lyric hearing device through our new country-specific websites.
Lyric Hearing Aids with Dr. Brooke Golden on RESCU TV
Lyric Hearing Aids on Australia’s Today Show
We’ll be debuting additional Lyric Hearing websites for other countries shortly. To stay tuned on the Lyric hearing aid’s international availability, visit and like the Lyric Hearing Facebook page!
We were recently thrilled to announce the winners in our Lyric Hearing Ambassador contest. Syd, Jeremy, Rebecca, John Kim and Ellie each won a one-month extension on their Lyric hearing aids, as well as an expenses-paid trip for two to the San Francisco Bay Area!
Since the contest ended, we’ve been working hard to finalize the details of the Ambassadors’ trip to Lyric Hearing headquarters and have set the visit date for Friday, Nov. 2. During the visit, Lyric Hearing Ambassadors will get an inside look at the technology that gives Lyric hearing aids their unique invisible, effortless, 24/7 hearing benefits. We are very excited to meet the Ambassadors in person soon and share more about Lyric hearing aids with them.
There are many reasons to love Lyric given its revolutionary hearing technology. To learn why our Ambassadors are so passionate about their Lyric hearing aids, watch their winning entries by clicking the links below!
Watch Syd’s Lyric Hearing Aid Testimonial
Watch Jeremy’s Lyric Hearing Aid Testimonial
Read Rebecca’s Lyric Hearing Aid Testimonial
Watch John’s Lyric Hearing Aid Testimonial
Watch Kim’s Lyric Hearing Aid Testimonial
Watch Ellie’s Lyric Hearing Aid Testimonial
I’m Rose Bongiovanni, Vice President of Sales and Training for Lyric. I’m excited to be blogging for Lyric – I’m very passionate about our patients and I’m looking forward to getting to know you better, and vice versa!
Hearing aids is the only business I have ever been in. I got my BS degree from the University of Arizona in Speech and Hearing Science, where I started out wanting to be a speech therapist and found quickly that wasn’t for me. Thankfully, audiology was part of my undergrad program. It resonated with me. My brother was born with a unilateral hearing loss, my father suffered noise-induced hearing loss from way too many years in the steel mill in Ambridge, PA, and my great uncles who were more like grandfathers to me both had severe hearing impairment.
It wasn’t until I started studying audiology that I realized that all the screaming in my house was not all because we are Italian! I went on to earn an M.A. from Cal State LA in Communication Disorders and eventually got my AuD from AT Still University/Arizona School of Health Sciences.
I got into the profession; here’s the corny but true part… because I want to help people and make a positive difference in this world. I became a hearing aid dispenser when I finished my undergrad. It was gratifying to– see the smiles (and sometimes tears of joy) on not only my patient’s face but on the faces of their loved ones because they now can hear and follow a conversation. Out of money and needing to generate an income, this is where I learned to sell AND still help people…invaluable experiences! This was the early 1980’s when hearing aid adoption was <25% and here we are in 2012 and hearing aid adoption is still <25% - makes me crazy! And tells me why I am still in this with both feet.
I want to improve that 25% hearing aid adoption rate! Lyric hearing aids are a game-changer – one I think can truly help those with hearing loss in ways they never thought possible…and help them increase their quality of life! Over half of Lyric wearers had never previously worn a hearing aid even though many of them had been experiencing hearing loss for years. Seeing their reactions when they are fit for the first time is a huge inspiration to me in my work. This is why I take communication so seriously. Hearing is the basis of all communication and if we understand – geez the world is a better place! Because Lyric is such a revolutionary technology, I am hopeful that people with hearing loss can overcome any hesitations they have previously had about trying hearing aids.
I have been so fortunate in my career. I have had the opportunity to change people’s lives… seriously! With the new smaller Lyric hearing device, I feel even more fortunate to be able to make a difference in even more lives. Thanks for the opportunity to let me share some of my background. I’m looking forward in getting to know all of you better!
Rose
Did you know that Lyric hearing aids now fit more people? That’s because Lyric now has a new hearing device that is 25% shorter than the previous device and can fit more ear canals, more comfortably.
To learn more about Lyric hearing aids, watch Dr. Rosen’s video below. Dr. Rosen is not only a Lyric provider, he is also a Lyric wearer and has experienced the effortless, 24/7 hearing Lyric provides firsthand. Find out why he says “The Lyric is the best hearing device that [he has] tried” and urges anyone who has tried Lyric hearing aids before to try the new smaller device.
These smaller Lyric devices are already available at over 100 Lyric Hearing provider locations nationwide! See the most up-to-date list of Lyric Hearing providers offering the smaller device. If you don’t see your local Lyric provider on the list, keep checking back or “like” the Lyric Facebook page to stay updated as we continue to roll out the new devices. You can also find more real user-submitted testimonials on the Lyric Hearing Facebook page.
We are very excited to announce the winners of our Lyric Hearing Ambassador contest! After 21 submissions and 838 votes, we would like to congratulate Sydelle, Jeremy, Rebecca, John, Kim and Ellie. As Lyric Hearing Ambassadors, they will have access to the latest information about Lyric hearing aids and be an important source of information for people who are interested in Lyric! We are thrilled to welcome them to the Lyric family. To view their submissions about why they love their Lyric Hearing aids, visit the Lyric Hearing Ambassador contest page.
In the meantime, huge thanks to everyone who participated in the contest. We have been truly inspired by every submission we received and encouraged by our online community's enthusiasm for Lyric. Thank you so much for your support of Lyric. We look forward to sharing more news with you on our Lyric Hearing Facebook page soon!
August 23rd marks the final day to vote for our Lyric Hearing Ambassadors, so cast your vote for the most compelling entry now! Ambassadors will win a trip for two to visit Lyric headquarters in the Bay Area, a one-month extension on their Lyric hearing aid subscriptions, and more.
If you’re considering Lyric hearing aids, view our Lyric Hearing Ambassador contestants to learn more about their Lyric experiences, and find out why they love Lyric hearing aids so much. Their inspiring testimonials about life with the 24/7, effortless hearing of Lyric hearing aids provide great opportunities to learn about Lyric from real users.
Winners will be announced the week of August 27th, so vote now!
We recently began our search for Lyric® Hearing Ambassadors and are excited to have our final 21 candidates! The contest, which is currently running on our Lyric Hearing Facebook page, asked Lyric wearers to submit a photo or video telling us why they love Lyric hearing aids and why they want to become a Lyric Ambassador. We were thrilled to receive such enthusiastic entries and are looking forward to feedback from our fans on who the final five winners should be.
Help us choose our Lyric Hearing Ambassadors! Visit the contest on Facebook and help us select the finalists! Simply view the entries on our Entries page, and vote for the one that you feel would best represent Lyric in the community. The five contestants with the most votes by midnight on August 23rd will be named Lyric Hearing Ambassadors and will win a free trip to the Bay Area for a tour of Lyric’s headquarters, a one-month extension on their Lyric subscriptions, and special access to Lyric hearing aid news.
We’ll be announcing the Ambassadors during the last week of August, so don’t forget to “like” our Facebook page to automatically be notified once the results are in!
Our Lyric Hearing Ambassador Contest is off to an exciting start, with twelve inspiring submissions so far. Check out our contest page to see what these real Lyric wearers are saying about Lyric hearing aids and why they’re so eager to spread the word about them.
In two more weeks, we’ll be asking our community to select our final Lyric Ambassadors. The winners will receive an expenses-paid trip for two to the Bay Area to participate in a tour of Lyric’s facility and Q&A with our staff. In addition, they’ll receive a one-month extension on their Lyric subscriptions and special access to Lyric hearing aid news and updates.
Do you love your Lyric and want to help us tell others about Lyric Hearing? Enter our Lyric Hearing Ambassador contest before midnight on August 5, 2012! All you need to enter is a photo or video of yourself describing why you love Lyric hearing aids, and why you should be a Lyric Hearing Ambassador. Voting on our finalists will begin on August 6th, so submit your entry now!
